on building
The Cultural Intelligence Layer
a story by GAS
we bootstrapped a portfolio of consumer apps to a $1M run rate in 5 months while working part time
we didn't achieve this because we're cracked product builders (we are)
or giga tryhards (we are)
we achieved it because we built an advertising machine that's better than everyone else's advertising machine - and that's where the real gold is
AI has changed marketing forever|
but great advertising comes from lived experience, not raw intelligence
a great advertiser needs cultural context.
emotional intelligence.
what some people call
that's why tech people are so bad at it.
so we took a different approach
we built a system with cultural input. an endless stream of realtime human context.
this is our unfair advantage.
We gave our agents eyes and ears to understand the world
"let there be light"
- god
they see like humans
and every human has a different perspective.
so we built an agent for each one
trained on their feeds. living in their head.
they understand exactly how to sell to your customers.
our edge is simple:
we're scaling hyperindividualized taste
and now we're bringing it to the rest of the world.
"It's funny, we appear as robots from another world, but what we do, what the robots create, is really human after all."
- Daft Punk
tasteful agents need tasteful architects
if you want to help build the future of advertising, we're hiring.